Leather Painting Magic: Elevating Senreve's Shopping Experience

When Senreve, the luxury handbag brand, landed in Singapore, they wanted to keep the personal touch they're known for in boutiques worldwide. That's when our partnership began, spanning from 2019 to 2023.

Our mission was to jazz up the shopping experience by adding calligraphy and illustrations to customers' purchases.

Facing Challenges

We had our work cut out for us. Senreve's leather products came in all sorts of textures, from smooth to pebbled to crocodile-like. Finding ink that wouldn’t fade, scratch, and dry quickly was our first challenge.

Crafting Solutions

At first, we armed ourselves with specific gold and silver markers for quick personalisation. They did the trick, even on textured leather. But, alas, our colour palette was limited. As time went on, we found that customers didn’t mind popping back to collect their personalised items. This gave us the freedom to explore using leather paints.

Getting Creative

Leather paints opened up a world of colour possibilities. Suddenly, we could personalise anything and everything Senreve offered. We got adventurous with our designs, suggesting combos like gold with a white shadow on a red bag or hot pink with a silver shadow on a black laptop sleeve.

Overcoming Obstacles

Personalising quickly across different textures wasn’t easy. But, by gauging customers' preferences and their patience levels, we cracked it. Introducing leather paints became the solution, ensuring efficient personalisation without compromising quality.

Impact on Customer Experience

By involving customers in discussions about colours and designs, we enhanced Senreve's focus on providing top-notch experiences. Our dedication to going above and beyond truly paid off.

At Artsynibs Studio, we're all about innovation and customer satisfaction. If you're keen on sprucing up your brand's personalised offerings, drop us a line at hello@artsynibs.com. Let's work together to create some calligraphy magic!