Crafting Personalised Calligraphy Art for Castlery's Celebration

When beloved local furniture giant Castlery approached us for their latest collection launch, we were thrilled to embark on a creative journey together. Our task? Crafting bespoke framed artworks adorned with handcrafted calligraphy for their loyal customers.

Addressing Artwork Challenges
The initial brief tasked us with hand painting cards in three different colour schemes, each featuring a unique quote, and sourcing suitable frames.

Simplifying Options for Enhanced Customer Experience

To enhance the customer experience, we streamlined the options by selecting one colour scheme and offering a curated selection of three meaningful quotes.

Hand-painting watercolour backgrounds for each piece would have been time-intensive and impractical. Instead, we opted for a versatile printed background that allowed us to calligraph on an unprinted surface, preserving the desired aesthetic efficiently while saving time.

Delighting Customers with Personalised Art

The refined process led to delighted customers, each finding joy in selecting a resonant quote and knowing that they could receive it in less than 10 minutes. The option to include their names or family names in the artwork enhanced the sentiment and made each piece uniquely theirs.

Bringing Warm Wishes to Life Through Handcrafted Art

We were privileged to bring Castlery's warm wishes to life through bespoke handcrafted art pieces. Seeking to create unforgettable experiences with us? Check out our full scope of flagship services here: